Mastering the “Elevator Speech”

Elevator pitches, or speeches, are the average length of an elevator ride of 30 seconds. They should be persuasive, memorable, interesting, and also need to explain what makes you and your business unique. Here are some points on how to craft a great pitch:

· Identify your goal
· Explain what you do
· Communicate your unique value proposition
· Engage with a question
· Pull it together and practice
· Leave behind a business card or company brochure

Example: “I work with small to medium size technology businesses to help launch important new products, improve profitability, and attract more clients than they could possibly handle. Can we schedule a meeting to discuss how can I help you?”


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